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Attacking Self-Regulation Agents Is Counter-Productive
ADOTAS – The U.S. Federal Trade Commission (FTC) has demanded far more transparency when it comes to online behavioral (or interest-based) advertising. So the interactive industry is heeding that call...
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Mozilla Makes DNT More Visible in Firefox 5 Beta
ADOTAS - Last week, Mozilla’s Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the...
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Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of...
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Off-Duty: Adotas Throws a Serious Shindig at Cipriani
ADOTAS – To launch our new event and party section Off-Duty, Adotas was forced to show it knew how to judge a good time because it could throw one. Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and...
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Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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AdTruth Partners With Evidon On Mobile Privacy App
SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology...
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EXCLUSIVE: Ghostery Launches New Version for iOS7
NEW YORK, January 21, 2014 (ADOTAS) – Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most...
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Blogshare: 11 Ad-Tech People to Watch in 2014
ADOTAS – The Rayno Report has published a two-part article titled “Eleven Ad-Tech Visionaries.” The list was compiled by guest contributor and industry veteran Corey Kronengold. “With dozens of...
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Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise...
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